I have never ever worked with a team who have understood my business and brand so quickly, every time work is presented to me it fits my brand perfectly. I almost don ’Ùt want the rest of the world to find out about Furore so we can keep them to ourselves.
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Mint Ski
The brief
As part of the launch of an exclusive corporate ski company Furore were approached to create an all-encompassing brand identity and apply it across a range of on and offline promotional materials.
Our approach
Aimed at a niche market consisting primarily of senior city executives, Mint Ski are a top-end corporate events organiser offering exclusive trips to some of the most fashionable and up-market ski resorts in the World. A fundamental requirement of the brand, therefore, was to reflect the exclusive nature of the service and appeal effectively to the tightly defined target market. Having defined the brand values and required tone of voice we created a brand identity using clean modern colours and design elements contrasted with a more traditional typeface for a prestigious yet contemporary look and feel. To further provide an impression of quality simple yet well-considered page layouts were used for the promotional materials combined with premium-quality heavyweight paper stock. To promote the brand online a simple website was designed and built using consistent design, strong simple imagery and subtle Flash animations.
Deliverables
A brand identity (including brand logo, design elements and comprehensive brand guidelines), a full set of stationary (business cards, letterheads and compliment slips) and an HTML/Flash website.
Outcome
Since the company has begun trading using the new brand they have received a positive response from stakeholders and prospective clients.