I have never ever worked with a team who have understood my business and brand so quickly, every time work is presented to me it fits my brand perfectly. I almost don ’Ùt want the rest of the world to find out about Furore so we can keep them to ourselves.
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Jaques of London
The brief
To support the launch of the brand in America and reinforce the brand ’Ùs positioning and generate sales online Furore were commissioned to design, build and promote a UK/Europe and US brand and e-commerce website for famous sports and games manufacturer Jaques of London.
Our approach
Jaques is the oldest and most innovative sports and games manufacturer in the World and is steeped in history. Through a mixture of traditional and contemporary design our aim was to reflect both the rich heritage of Jaques ’Ù and their innovative and forward-thinking Company values whilst also providing a user-friendly online environment that would ultimately encourage sales. The contrast of vintage imagery and design elements applied using Flash and After-Effects resulted in a unique and visually appealing website that accurately reflected the eccentricity and prestige of the brand. We were responsible for the development of both UK/Europe and US versions of the site from the initial planning stages through to design, copywriting, technical development and promotion. Each site was built to allow further development and growth of the online side of the business.
Deliverables
UK/Europe and US specific brand/e-commerce websites.
Outcome
The US website is due to go live in February 2008 to support the brand ’Ùs launch in America closely followed by the UK/Europe site thereafter. Having achieved a great response from Jaques on the site development thus far, Furore have been further commissioned to continue site development and create a range of offline/print promotional materials in 2008.