Furore have constantly produced great work for bss. We ’Ùre always impressed about how well they understand our requirements and how they pull out all the stops to fulfill them.
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Dunlop Tennis 08
The brief
Following the success of the 2007 campaign, Furore were commissioned to develop the Dunlop tennis brand in 2008 to support an extended product range and further raise the brand ’Ùs profile globally.
Our approach
Having introduced Dunlop Aerogel in 2007 with the use of abstract ’Úteaser ’Ù product imagery, the primary aim of the 2008 campaign was to move the brand to the next stage by focusing on key product attributes whilst maintaining consistency with the visual style from the previous year ’Ùs advertising which proved so successful. To achieve this we created a series of visuals that displayed the full Aerogel racket range orbiting planet Earth, which not only provided a visual and conceptual link with the previous year ’Ùs advertising but also helped reinforced the key product benefits of strength, power and lightness. Through showing the entire racket range in a single advertisement Dunlop were also able to suggest the arrival of a complete ’Úfamily ’Ù of rackets, from the ’Úpro-tour ’Ù model to the ’Úgame-improver ’Ù for all levels of play.
Deliverables
A global advertising campaign (further work on the campaign both on and offline is currently underway).
Outcome
Following positive feedback from Dunlop ’Ùs regional offices and retailers the campaign is being launched globally and their full support is being given for further campaign development.