I have never ever worked with a team who have understood my business and brand so quickly, every time work is presented to me it fits my brand perfectly. I almost don ’Ùt want the rest of the world to find out about Furore so we can keep them to ourselves.
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Carlton
The brief
To reinforce the Carlton brand ’Ùs positioning as the World ’Ùs no.1 specialist badminton brand Furore were asked to create a series of brand and product-specific visuals for use in large-format exhibition and display materials.
Our approach
In order to produce designs that appealed to both trade and consumer markets we incorporated a mixture of player and product-specific imagery to simultaneously communicate the tangible product benefits as well as the less tangible, but equally as important, brand attributes of the Carlton range.
Deliverables
Trade exhibition stands, retail displays and other promotional materials.
Outcome
As well as increasing the uptake of products in retail stores throughout the UK, Carlton continues to be regarded in sporting circles as the World ’Ùs no.1 badminton brand.